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Take It By The Horns

Data Driven Strategy. Impactful Media. Record of Results.

In The News

Our team has been relied on by major media outlets to provide insight and analysis by Politico, The LA Times, Mashable, Breitbart, Campaigns & Elections Magazine, Sky News London, Yahoo! News and more.

McShane at the June Leadership Institute Future Candidate School

Rory McShane has joined the Leadership Institute in Washington, D.C. as faculty and regularly teaches at the Campaign Management School and Future Candidate School.

Media Strategist Points to Creators of ‘I Hate Trump’ Instagram Campaign

Earlier, the Italian analytics firm Ghost Data has uncovered a “coordinated” social media campaign on Instagram aimed at undermining US President Donald Trump.

Town hall on enemy turf? Fox News debate divides 2020 Dems

“You can be Elizabeth Warren and rally all the Zabar’s-eating, Starbucks-drinking, associate professors, but most of the rest of the country thinks those people are whack-a-doo,” said Rory McShane, a Las Vegas-based Republican strategist.

McShane in Sputnik: How Big Tech Became Chief Arbiters of Political Discourse

From Sputnik International: US Big Tech is triggering mounting concerns over potential political bias in favour of left-leaning media sources. Sputnik has taken a look into the controversy surrounding Google's aggregation algorithm with regard to the purported...

MCSHANE IN LA TIMES: Your phone and TV are tracking you, and political campaigns are listening in

By EVAN HALPER FEB 20, 2019  It was a crowded primary field and Tony Evers, running for governor, was eager to win the support of officials gathered at a Wisconsin state Democratic Party meeting, so the candidate did all the usual things: He read the room, he shook...

Integrating Digital into Down-Ballot Campaigns

Rory McShane of McShane LLC chats with Campaign & Election’s Shane Greer. This video was produced in partnership with Campaigns & Elections.

McShane Breaks The Frame: 2019 Reed Award Finalist

Proud to be a finalist for a Campaigns & Elections Reed Award! The Facebook ad we created for Theresa Thibodeau for Nebraska Legislature was specifically targeted to mobile voters and visually “broke the box” to deliver results.

McShane On Sky News London

Media Strategist Rory McShane interviewed on Sky News London about American politics and the Trump Whitehouse.

Ed Williams: Smooth GOP caucus boosts Nevada’s case as early state

LAS VEGAS (AP) - The lines snaked out the doors, throngs of voters crowded into high school cafeterias, and neighbors got into spirited arguments about whether Donald Trump would make a good president. The Nevada Republican caucuses on Feb. 23 were loud and boisterous...

McShane in Campaigns and Elections Magazine: LESSONS FROM 2018: THE RISE OF PEER-TO-PEER TEXTING

What robocalls were effective for at one point was activating voters who already agreed with you. Disseminating small, quick, bits of information to get a voter to take an action. Now, as fewer and fewer voters have landlines, and pre-election weeks are flooded with robocalls, they’re losing their effectiveness for even that. In their place, peer-to-peer texting has become a great solution to activate the voters you need. In the 2018 cycle our firm handled P2P texting for the Colorado GOP, and candidates and ballot initiatives in Colorado, Nevada, and Maryland.

Cresent Hardy

U.S. Congressman (NV-04)

During my campaign, Ed Williams (McShane LLC’s Digital Director) ran an incredible, well-targeted field program and made sure our data was solid and actionable. Hardworking and trustworthy political operatives like Ed are hard to find.

Jeff Iverson

CEO, Freedom Behavioral Health

Rory and the team at McShane LLC are fun to work with, passionate about their work and get great results. Thanks, guys!

Scott Gessler

Colorado Secretary of State

I have worked with Rory McShane and his team for more than 6 years in candidate races, ballot initiatives, and political committees. Without hesitation, I can recommend Rory McShane. He works harder than anyone I know in politics, he produces creative ideas, and most importantly his practical focus gets results. Without hesitation, I can recommend Rory McShane. He is not merely a consultant, but also a trusted friend.

Leo Biasiucci

Arizona State Representative

I hired McShane LLC as my consultants. They created a plan, targeted voters, and created media. We defeated an incumbent in a primary election and went on to win the general election by more than 20,000 votes. I plan to hire them for my re-election too!

Robert White

CEO & Founder, Any Length Retreat

We use Rory and his team for Facebook advertising, website launches, Google AdWords, marketing ideas, and most importantly as a sounding board for guidance in decisions we make as a company. Rory goes above and beyond with what he is asked to do and we are grateful to have him on our team.

Jon Banning

President & Founder, JTB Landscapers

I would absolutely highly recommend McShane LLC. They do all of my video content and redid my website and all of my Facebook and Google campaigns. They are highly efficient and effective in marketing.

Steve Montenegro

Arizona State Senator

I hired McShane LLC as a consultant. Their work was accurate, insightful and they always bring solutions to the table. Most importantly though, Rory and his team have put up signs with me, made calls with me, and prayed with me. They’re more than consultants, they’re members of the team.

Councilman Scott Black

Councilman, City of North Las Vegas

I was really happy with the work of Woodrow Johnston [Strategy Director of McShane LLC]. I appreciate their responsiveness, attention to detail, and loyalty. They are very capable and fully committed campaign professionals.

Jim Coley

Tennessee State Representative

The guys at McShane LLC worked closely with my campaign to find voters and create a powerful brand to reach them. They are true craftsmen who will tailor everything they create to you and your audience. Worth every penny.

Jeff Hays

Chairman, Colorado Republican Party

The McShane LLC guys were great to work with! Not only did they continue to offer competitive pricing, but their execution and attention to details on text messaging was very precise. They helped allow the Colorado GOP to connect to voters in such a valuable way.

Our Record

McShane LLC emerged from the 2018 cycle with political, corporate and non-profit clients in more than a dozen states, taking home 22 victories in November.

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